Founder Lessons
Keysy guides and articles on founder lessons.
Why Your Best Car Is The One You Don't Own Yet
Dealers spend too much time worrying about the cars they already own and not enough time thinking about the opportunities ahead. After selling 30,000+ vehicles, I've learned your best car isn't the one sitting on your lot today, it's the next one.
When To Cut A Car Loose: Why Dealers Hold Onto Bad Inventory Too Long
Every dealer has faced it. A car stops getting leads, stops getting attention, and the market starts moving against you. After selling more than 30,000 vehicles, I've learned that the first price reduction is usually the cheapest one.
The Day I Stopped Falling In Love With Cars
For years I bought inventory based on what I thought was cool. Then I learned a painful lesson: the cars everyone talks about aren't always the cars people buy. After selling 30,000+ vehicles, here's why I stopped falling in love with cars and started buying what actually sells.
The Most Expensive Car On Your Lot Isn't The One You Paid The Most For
very dealer has one. The car that's been sitting for months because nobody wants to take the loss. After selling 30,000+ vehicles, I've learned the most expensive car on your lot isn't the one you paid the most for—it's the one costing you money every day.
Velocity Beats Margin: The Inventory Mistake Costing Dealers Millions
After selling more than 30,000 cars, I've learned that the dealerships making the most money aren't always the ones earning the biggest grosses. Here's why inventory velocity beats margin and how stale inventory quietly destroys profitability.